Thursday, June 30, 2016

The new Gary Johnson campaign ad

Initial impressions: It was ok, although the faux rock music did leave me with the impression I was watching a business motivation video. Aside from that, they said some good things, and they seemed to work well together.

The opening was good, showing them handing off lines between each other.

Then we get to one of their important themes: "A CREDIBLE ALTERNATIVE TO CLINTRUMP". This leads into both men talking about what they did as governors. I am sure someone can talk about what they did wrong as governors, but that belongs in a fact checkers column, which this is not.

The next theme: "THEY THINK LIKE AMERICA THINKS". Here is what they list:
1. Johnson supports marriage equality. (Any husband will tell you there's no such thing.)
2. Weld supports a woman's right to choose. (Screw the fetus's right to live.)
3. Johnson supports term limits. (Newt Gingrich couldn't get that through DC with a popular mandate. Good luck with that.)
4. Weld supports internet freedom. (Yay!)
5. Johnson supports "intelligent" immigration reform. (As opposed to what?)
6. Weld supports small efficient government that "treats the American people like family instead of livestock". (Weld also believes in Santa Claus and the Easter Bunny.)
7. Johnson believes in personal freedom. (Unless you're a congressman running for a tenth term...)
8. Weld supports getting the government out of your pocketbooks. (Sadly, there are 535 legislators on  Capital Hill who disagree.)
9. Weld supports getting the government out of your bedroom. (I'd settle for getting Wall Street out of the government's bedroom.)
10. Johnson wants to "end the wars and use those dollars here at home". (Gary, you don't have to actually spend the money you save, right?)
And the next theme: "TWO OF THE MOST SUCCESSFUL GOVERNORS WORKING TOGETHER FOR A BETTER AMERICA". This one leads to Gary Johnson's "money back guaranty", where he asks the American people to give them 4 years, and if they aren't satisfied, they can always vote a Trump or Hillary "back into office". This is interesting since neither Trump nor Hillary were ever actually "in" the office of the presidency before. I wonder if that was why Weld rolled his eyes when Gary said that?

The final theme: "GOOD GOVERNMENT IS EASY...WATCH". Then they give their tag line: "What say America? You in?" And then the last Powerpoint slides: "CREDIBLE. PROVEN. CAPABLE. HONEST. ON THE BALLOT IN ALL 50 STATES IN 2016." Coming to an election near you!

Overall, there are plenty of holes, and that feeling of watching a business motivation film never really leaves after the tenth viewing. However, it does work as a good introduction to Johnson and Weld, making them look affable, while hitting on a lot of hot button topics in a popular way, even if the cheap production shows. GRADE: B.

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